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Aitch is diving headfirst into the messiness of modern romance, and he’s bringing Anne-Marie along for the ride.
The Manchester rapper has just dropped a brand new single called ‘LUV?’, a playful but punchy collab with chart-topper Anne-Marie. It’s the first official taste from his upcoming second album ‘4’, landing June 20 via NQ Records/The Orchard.
Produced by MOJAM, ‘LUV?’ tackles the chaos, confusion, and contradictions of dating today, complete with a vibrant, eye-popping music video directed by Gabriella Kingsley. The track blends Anne-Marie’s signature vocals with Aitch’s sharp bars, as the duo decode the highs and lows of 21st-century romance.
The album ‘4’ is more than just music, it’s a tribute to Aitch’s roots. Named after his postcode, M40, the rapper explained:
“We always used to throw 4’s up. It was our thing. This is welcoming people into the 4.”
While his 2022 debut ‘Close To Home’ got personal, ‘4’ is all about energy and putting Manchester firmly on the musical map:
“The scene is very London-centric, so this is me ripping that canvas and bringing people into what’s going on over here.”
And if you missed it, Aitch made headlines recently by hosting a surprise rave on a train, scattering hidden tickets around northern cities to get fans onboard.
Catch the video for ‘LUV?’ now and get ready, the 4 era is officially underway.
