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Colombian rapper Maluma has made headlines after halting his + Pretty + Dirty World Tour concert in Mexico City to call out a parent for bringing a one-year-old child to the show, without ear protection.
The 30-year-old global music star, whose real name is Juan Luis Londoño Arias, was performing to a crowd of 26,000 fans at the Palacio de los Deportes last week when he noticed the young child being held in the audience.
In the middle of his set, Maluma paused the music and addressed the parent directly, speaking in Spanish:
“With all due respect… how old are they? A year old? Less? A year? Do you think it’s a good idea to bring a one-year-old baby to a concert where the decibels are this high? Where the sound is this loud?”
The Grammy-nominated artist, who recently became a father himself, went on to stress the dangers of exposing infants to loud music without proper hearing protection.
“That baby doesn’t even know what it’s doing here. Next time, protect their ears or something. For real. It’s heavy. It’s your responsibility. You’re waving them around like they’re a toy. That baby doesn’t want to be there, for real. I’m telling you with all love and respect, now that I’m a father I would never bring them to a concert. For the next time, be a bit more aware.”
His comments drew loud cheers from the crowd, with many fans later praising his decision to speak up. Clips of the moment quickly went viral on social media, with one viewer writing:
“This is really important and I hope it raises awareness, there’s a serious lack of education when it comes to hearing protection, even for adults at concerts.”
Health experts have long warned that young children are particularly vulnerable to hearing damage. According to the World Health Organization, noise levels above 85 decibels can cause hearing loss over time, and many live concerts often exceed 100 decibels. For infants and toddlers, the risk is even greater due to the sensitivity of their developing auditory systems.
Maluma’s passionate on-stage message appears to have struck a chord not just with his fans, but with parents around the world. Many applauded him for using his platform to raise awareness about a safety issue that is often overlooked in live entertainment.
The incident also sparked a wider online debate, with some arguing that it’s ultimately a parent’s decision whether to bring a child to a concert, while others insisted that the risks to a baby’s hearing outweigh any benefit of attending.
As Maluma’s tour continues across Latin America, the moment is likely to be remembered not just for the music, but for the reminder that sometimes the loudest message isn’t sung, it’s spoken.