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Sam Fender is making headlines not just for his music but for his commitment to the planet. The Geordie singer-songwriter has become the first artist ever to complete a tour using only electric trucks to transport his stage and equipment.
This summer’s People Watching shows saw Fender and his crew swap out traditional diesel lorries for four state-of-the-art Mercedes-Benz eActros 600 electric trucks, covering more than 900 miles across the UK and Ireland.
The final leg of the tour saw Sam travel from Manchester to Edinburgh, Belfast to Stradbally, and multiple stops in between, all while reducing the environmental impact of moving a full-scale arena production on the road.
Fender praised the team behind the groundbreaking initiative, saying:
“We’ve just finished our summer tour where we used some Mercedes-Benz electric trucks with help from KB Event. Hopefully, this will show what can be achieved on future tours, and other artists will jump on board too. Big thanks to everyone involved, and to Massive Attack for pioneering the way with more sustainable touring.”
Each of the four eActros trucks carried staging, sound, and lighting rigs between cities, charging en route to ensure zero downtime and zero tailpipe emissions. The feat marks a major step forward in the push for greener touring, a conversation that has become increasingly urgent in the live music industry.
With stadium and arena tours requiring dozens of vehicles to transport gear, the carbon footprint of major artists can be huge. Fender’s team worked with KB Event, a leader in sustainable event logistics, to make the switch and prove it can be done without compromising on production quality or schedule.
Fans praised the move on social media, calling it “the future of live music.” Industry insiders have also hailed the achievement as a blueprint for other touring acts, with many predicting that Fender’s move could encourage major names to rethink how they move their tours across continents.
This isn’t the first time Sam Fender has been at the forefront of change. Since breaking through with his 2019 debut Hypersonic Missiles and follow-up album Seventeen Going Under, Fender has become one of the UK’s most critically acclaimed artists, selling out stadiums and headlining major festivals.
By leading the way with his all-electric summer run, he’s shown that rock and roll can still be loud, just without the emissions.
