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The Spice Girls are bringing their iconic “Girl Power” energy to the world of women’s rugby with a new collaboration alongside the England women’s national team, the Red Roses. The project sees the band, Geri Horner, Victoria Beckham, Mel C, Emma Bunton, and Mel B, working with England Rugby to launch a range of licensed products celebrating both the team and the enduring spirit of the Spice Girls.
The collection, announced a few days ago, includes a variety of apparel and accessories adorned with the group’s famous Girl Power slogan. Fans can expect to see a specially designed jersey, a track jacket, and a bomber jacket, alongside T-shirts, hoodies, and other merchandise. A limited-edition rugby ball, branded with both the Red Roses and the Spice Girls, will also be available for collectors and fans alike.
The collaboration celebrates a milestone year for women’s sport in England, particularly as the Rugby Football Union (RFU) welcomes its first-ever female president. In a joint statement, the Spice Girls expressed their enthusiasm for the project:
“We are excited to partner with the Red Roses in supporting women’s sport, particularly as this year for the first time in history there will be a female president of the RFU – that’s incredible Girl Power!”
From jerseys to hoodies, and even a limited-edition Red Roses x Spice Girls rugby ball, this range has it all – credit: Press
The announcement comes at a moment of growing visibility for women’s rugby, with the Red Roses achieving historic success on and off the field. By joining forces with the Spice Girls, the RFU hopes to inspire the next generation of players and fans while also celebrating the cultural impact of one of Britain’s most successful girl groups.
Fans of the Spice Girls will also appreciate that the collection retains the playful and empowering spirit that made the band a global phenomenon in the 1990s. The Girl Power ethos, celebrating confidence, equality, and self-expression, is central to the collaboration, bridging music, sport, and fashion in a way that feels both nostalgic and contemporary.
For the Red Roses, the partnership with the Spice Girls is a unique opportunity to expand their reach beyond traditional sports audiences. With limited edition pieces and stylish designs, the range is set to appeal not only to rugby fans but also to those who grew up with the band, connecting multiple generations of supporters.
Merchandise from the collaboration will be available online through England Rugby partners, with further details about specific launch dates and pricing to be revealed shortly. Early indications suggest that the limited-edition rugby ball and apparel are expected to sell quickly, given both the enduring popularity of the Spice Girls and the rising profile of women’s rugby.
This partnership also underlines the continuing influence of the Spice Girls in contemporary culture. More than 25 years after their debut, the group remains a symbol of empowerment, fun, and ambition, with each member actively involved in projects spanning music, fashion, and philanthropy.
Zoe Aldcroft, Red Roses captain said: 'This is an important year for us as a team and it's fantastic to partner with a band which shares the same values as us. Understands the dedication, hard work and perseverance it takes to reach the top and stay there'- Credit: Press
Whether it’s on the rugby pitch or in fans’ wardrobes, this collaboration promises to bring a fresh wave of Girl Power to audiences across the UK and beyond.
