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Good Morning Britain has officially become the most complained-about TV programme in the UK over the last five years, according to a new study by Aura Print.
The ITV breakfast show, known for its heated debates and outspoken hosts, received an astonishing 91,890 complaints between 2021 and 2025, more than any other show on British television.
And perhaps unsurprisingly, the majority of those grievances stemmed from a single, now-infamous episode featuring former presenter Piers Morgan.
In March 2021, Piers Morgan’s reaction to Prince Harry and Meghan Markle’s interview with Oprah Winfrey caused an uproar among viewers. Morgan questioned the couple’s claims, particularly Meghan’s comments about her mental health, remarks that prompted 57,973 Ofcom complaints, the most ever for a single UK TV episode.
Despite the overwhelming public backlash, Ofcom later cleared ITV of breaching broadcasting rules, stating that Morgan’s comments fell within the boundaries of free expression.
However, the controversy ultimately led to Morgan leaving the show days later, marking one of the most talked-about exits in modern TV history.
It may wake up millions every morning, but Good Morning Britain has now been crowned the UK’s most complained-about TV show – Credit Shutterstock Editorial
Coming in second place was ITV2’s reality hit Love Island, which recorded 66,252 complaints during the same period.
The most controversial episode aired on August 6, 2021, when contestant Faye Winter unleashed a fiery rant at her partner Teddy Soares. The explosive scene generated 24,763 complaints in a single night, with viewers accusing producers of failing to intervene during what many described as “emotional distress on screen.”
Elsewhere in the world of soap operas, Emmerdale was the most complained-about UK soap, attracting 2,405 complaints, while Coronation Street followed with 1,348.
Overall, ITV took the crown for the most complained-about broadcaster, receiving a whopping 210,000 viewer complaints over five years, far outpacing its competitors.
A TV insider told reporters:
“It’s fascinating how everything from soaps to dating shows to reality TV can provoke such strong reactions. Viewers are more vocal than ever, and with social media amplifying every moment, complaints can pile up fast.”
The findings highlight a growing trend: audiences are increasingly willing to call out shows they find offensive, upsetting, or irresponsible. And while complaints don’t always equal controversy, they do underline the passionate, and sometimes divided, nature of Britain’s TV-watching public.
